Home 2018-07-05T18:33:23+00:00

OUR DATA OFFER

Growth

Monetization, efficiencies, personalization, predictive analytics

Customers

New customer expectations (control, transparency), GDPR application

Tools

Managing, analyzing and visualizing your data

ROI

Investment decisions and payback

Ownership

Organization, talents, company culture

OUR VIEWPOINTS

The emergence of the digital economy has resulted in an explosion of data. Organizations have always dealt with information. But, for large corporations as for small businesses, the data playground is now close to infinite, which leads to excitement, but also frustration and fear. We are providing here a working framework to organizations dealing with data and analytics. Assessing how they are using their potential will allow companies to crystallize their data strategy and optimize their resource allocation.

PDF download

The GDPR will come into effect in May 2018. All companies are now working hard to understand and ultimately comply with the new requirements. We are providing here a summary of the main implications for organizations, as well as a view on the opportunities linked to this new regulation.

PDF download

Open data has been a buzzword for a couple of years, especially since Barack Obama launched the Open Government Initiative back in 2009. Since then, open data initiatives have flourished across the world. After almost ten years of continuous focus, it is fair to perform an assessment of the benefits of open data initiatives. It is also the right time to draw the outlook of open data for the next decade. What are we really going to accomplish with open data?

PDF download

OUR CONVICTIONS

Given the opportunity at stake, data projects lead to significant expectations.
Our assignments rely on 4 convictions.

OUR REFERENCES

Growth

  • Improvement of funnel conversion, through better experience
  • Retention, reactivation and cross-sell actions
  • Strategic pricing, through data

Customers

  • Construction of new segmentations
  • Launch of new products, through customer insights
  • Introduction of customer-centric reporting

Tools

  • Construction of Business Intelligence tools
  • Strategic support for start-ups in this sector

ROI

  • Incrementality analysis (Owned channels, SEM, ATL)
  • Definition of structure allowing systematic campaign evaluation

Ownership

  • Construction of an EMEA analytics team
  • Outsourcing strategy
  • Definition of data governance
  • Masterclasses around data trends and use cases

OUR APPROACH

  • Data maturity
    • What information is available? What is its level of performance (quality, consistency, availability, comprehensiveness)?
    • What decisions are analytically informed?
    • What is the P&L contribution of data-enabled initiatives?
  • Review of internal tools and processes
    • What systems are used (data storage, analysis, visualization)?
    • What is the approach to data within the different functions (Product, Marketing, Sales, Operations, Customer Support, Finance, People)?
  • Peer analysis
    • Are you lagging behind the competition or one step ahead?
    • What are the main trends and elements of innovation in your sector?
  • Organization and talents
    • How is your analytical team structured?
    • Are there some gaps (independence, trust, silos, focus areas, skills, career path)?
  • What vision is enabled, thanks to the data revolution?
  • In which domains can data become a competitive advantage?
  • What projects are critical, which ones are nice to have?
  • What skills, systems and tools are necessary?
  • What is the financial investment and expected payback?
  • How to get to compliance?
    • Review of processes impacted
    • Design of new procedures
    • Internal communication and organization
    • Management of third-parties
  • How to make GDPR an opportunity to deepen customer relationship?
  • How to leverage some of the GDPR enhancements (portability, simplification of processes)?

CONTACT US

You want more information about our offer and services?
Please send us a message with your contact details and we will answer as quickly as possible.

Follow us: